5 Minutes With Garreth Hodgson

We caught up with Ironman triathlete and SOAR Investor Garreth Hodgson 


Watch our Crowdcube pitch video and find out how you can be a part of our journey. 

Night of the 10,000m PB's 2018

We're back at Night of the 10,000m PB's on May 19th. Find out what you can expect, and join us at the festival of 10,000m running like no...

SOAR x Mile 27 - Pop-up Shop & Track and Field Friday Party

To celebrate the IAAF World Athletics Championships coming to London this August we’re hosting a pop-up shop and Track and Field Friday Party at Mile...

The SOAR 6

A chance to be coached by ex-Olympian and elite middle distance coach Matt Yates to achieve your goal mile time at the SOAR Summer Mile

Your Running Updates

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The off-season. It’s a time for taking stock and strengthening your form. And when you’re putting in the miles for the year ahead, you need kit that can go the distance – which is why we first developed the Three Season Shorts. Our latest iteration - generation 4.0 - have a mildly compressive inner liner and a relaxed outer shell, providing maximum support and comfort whether you’re logging easy miles, hitting the hills, or going up-tempo. Plus, there’s a rear pocket big enough for the essentials when you’re going long. As the saying goes, ‘train hard - race easy’. So make a plan, put in the work, and take confidence in the fact that these shorts are purpose-built for racking up the base miles. SOAR X RUN. #soar #soarrunning @jlf_rcng

5 hours ago
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STRIPPED DOWN FOR SPEED. There’s nothing else like the ELITE Session Tights out there, which is why me made them. Don’t let winter kill your speed. SOAR X RUN. #soar #soarrunning #soarelite

7 days ago
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Our best selling ELITE Speed Shorts are back in stock. Developed and tested with elite athletes - we’ve designed every detail for close fit and comfort – laser-cut hems and a printed silicon band keep them snug on the quads - and a rear pocket holds your phone or a few gels. SOAR X RUN. #soar #sorrunning

12 days ago
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Three Season Shorts 4.0. For the fourth generation of a SOAR original we’ve taken what is great about our Speed Shorts and brought it to the liner – after all, a pair of shorts is only as good as its liner. This new, longer inner is made of an Italian knitted fabric that combines mild compression with laser cut hems for perfect comfort. Keeping your quads snug as you rack up mile after mile. Available now. SOAR X RUN. #soar #soarrunning

13 days ago
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Don’t let winter kill your speed. The temperature might have dropped, but that doesn’t mean your pace has to. Our ELITE range guarantees you can race through to spring. SOAR ELITE, includes our brand new Session Tights, Speed Shorts 2.0 and Sleeves. Worn here by elite racing team @jlf_rcng on a long tempo running session. SOAR X RUN. #soar #sorrunning #soarelite

14 days ago