SOAR x TRY x 5k PB

8 weeks of team training with SOAR x TRY to hit 5k PB shape

In conversation with Hugh Jones

Ahead of this year's race we caught up with Hugh Jones, the first Brit and only Londoner to have won the London Marathon.

SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 

Performing in your 40's, and beyond.

Elite masters athlete and coach Nina Anderson tells us how she stays on top of her game, and how you can too. 


The new All Weather Jacket is a game changer.

SOAR X - The journey so far

10 runners, 2 coaches, 10 weeks of training, 2 cross-country races.

In conversation with Naomi Taschimowitz

Talking training, international racing and combining it all with a high-pressured job at the Treasury.

Meet the ambassador - Dale

Sub-4 minute Miler Dale King-Clutterbuck isn't your ordinary track runner, for one he's also European Beer Mile Record Holder! Dale recently...

Guy Fawkes Night Running

Guy Fawkes Night is a uniquely British tradition, and one which brightened up an American's interval session in London. 

Your Running Updates

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The off-season. It’s a time for taking stock and strengthening your form. And when you’re putting in the miles for the year ahead, you need kit that can go the distance – which is why we first developed the Three Season Shorts. Our latest iteration - generation 4.0 - have a mildly compressive inner liner and a relaxed outer shell, providing maximum support and comfort whether you’re logging easy miles, hitting the hills, or going up-tempo. Plus, there’s a rear pocket big enough for the essentials when you’re going long. As the saying goes, ‘train hard - race easy’. So make a plan, put in the work, and take confidence in the fact that these shorts are purpose-built for racking up the base miles. SOAR X RUN. #soar #soarrunning @jlf_rcng

5 hours ago
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STRIPPED DOWN FOR SPEED. There’s nothing else like the ELITE Session Tights out there, which is why me made them. Don’t let winter kill your speed. SOAR X RUN. #soar #soarrunning #soarelite

7 days ago
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Our best selling ELITE Speed Shorts are back in stock. Developed and tested with elite athletes - we’ve designed every detail for close fit and comfort – laser-cut hems and a printed silicon band keep them snug on the quads - and a rear pocket holds your phone or a few gels. SOAR X RUN. #soar #sorrunning

12 days ago
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Three Season Shorts 4.0. For the fourth generation of a SOAR original we’ve taken what is great about our Speed Shorts and brought it to the liner – after all, a pair of shorts is only as good as its liner. This new, longer inner is made of an Italian knitted fabric that combines mild compression with laser cut hems for perfect comfort. Keeping your quads snug as you rack up mile after mile. Available now. SOAR X RUN. #soar #soarrunning

13 days ago
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Don’t let winter kill your speed. The temperature might have dropped, but that doesn’t mean your pace has to. Our ELITE range guarantees you can race through to spring. SOAR ELITE, includes our brand new Session Tights, Speed Shorts 2.0 and Sleeves. Worn here by elite racing team @jlf_rcng on a long tempo running session. SOAR X RUN. #soar #sorrunning #soarelite

14 days ago