We're pushing the pace with SOAR, and we'd like you to play a part in our future.
We started trading in 2015. Three years on, we've proven the concept, refined our products, and pushed the limits of what people expect of running wear. That's just the start.
Now we're ready to scale. Alongside private investment, we've launced a campaign on Crowdcube.
See it as a business opportunity, a rare chance to get in early. Or see it as becoming a part of something more: the SOAR Community, on the cusp of bigger and better things. We See it as both.
Beautiful Performance Running Wear, rooted in a community of like-minded runners.
When we think of the future of SOAR, we get that race-day mix of excitement, anticipation and focus. We want to share this future with you - bringing you to the heart of our community, and sharing the rewards of our success. WIth your help, we can do more: break new ground with the latest fabrics, test new ideas at scale, expand our range, and bring you better products, faster.
Our Crowd Funding FAQs
What is crowd funding?
Crowd funding is the practice of raising capital to fund a business by raising varying amounts of money from a large number of people. Crowd funding campaigns are typically conducted on-line, with businesses sourcing initial capital from their existing community.
How does Crowdcube work?
Crowdcube is our chosen crowd funding platform. Crowdcube hosts our investment pitch, including company financial details, key investment information and our video.
How do I invest in SOAR?
First you must sign-up to Crowdcube (taking less than 60 seconds). Crowdcube will then request you take a short questionnaire to ensure you understand the risks of investing. Once this is complete you can pledge your investment in SOAR.
Who can invest in SOAR via Crowdcube?
To invest on Crowdcube you must be over 18 years old and legally entitled to invest. You must be resident in the United Kingdom or a country where you may legally receive financial promotions of the nature provided by Crowdcube.
Is there a minimum investment?
The minimum investment to become a shareholder in SOAR is just £10.
What do I receive from my investment?
As an investor in SOAR you will receive equity in the business. You will own a part of SOAR and become a SOAR shareholder. When the value of our business grows so will the value of your shareholding.
Are there rewards available for SOAR investors?
Yes. Investors are entitled to tiered lifetime discounts on SOAR products, as well as priority access to SOAR events and training groups. You can see the rewards here.
When is my money taken?
Your money is not taken until we hit 100% of our campaign target (£300,000). When we hit the target, you will be asked to confirm your investment where you can confirm, or change your mind and withdraw.
What is EIS?
EIS is a government backed incentive scheme to support investment in small UK businesses. An investor in SOAR can reduce their income tax liability by 30% based on their amount invested e.g. if you invest £1000 you can offset £300 against your income tax bill. There are also Capital Gains and Inheritance Tax benefits. You must have UK residency to benefit from EIS relief. You can find out more about EIS here.
Investments of this nature carry risks to your capital. Please invest aware.